Uncover Market Potential

On This Page

• Our Approach
• Where Demand Lives
• Where Earnings Stand
• Where Graduates Land

Our Approach

Analysis is based on information provided by the program team (e.g., target occupations, a curriculum in development, or broad program context). From there, our team identifies relevant labor market conditions aligned to those parameters.

Where Demand Lives

We put job postings in context by connecting shifts in posting activity to relevant economic conditions, policy developments, and industry studies. Regional and metro-level breakdowns show how hiring activity is distributed geographically and where the strongest concentrations of opportunity exist.

We can identify which industries are driving demand, which job titles dominate, and what qualification language employers use most, and how consistently credential preferences appear across postings. These insights provide information on where program graduates are likely to land and what the market expects of them.

We can analyze a large sample of postings to surface which degree backgrounds employers mention most often and how consistently they signal credential preferences. This data can provide programs a clearer picture of where they fit in the market.

Where Earnings Stand

Where job postings include compensation information, we can examine how pay is advertised across the field and see how earnings differ by credential level and progress with experience.

Where Graduates Land

We can trace career outcomes for Virginia Tech alumni by major and degree, mapping the employers, industries, and roles where graduates have landed, based on public professional profile data. This can provide programs with evidence of graduate outcomes.

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