Uncover Market Potential

Analyses allow for exploration of market potential by examining workforce needs, skills needed for employment, and relationship of skills to existing or proposed curricular offerings.

Market Demand

Market demand analysis explores higher-level trends by leveraging industry-specific reports and studies conducted by reputable organizations to analyze workforce needs and industry growth projections. For example, analyses can identify projected industry job growth in the D.C. metro area over the next decade.

Skill Exploration & Curricular Alignment

Skills create a common language that allow analyses that can explore market demand and curricular alignment. Reports allow programs to:

• Understand if program content aligns with market demand.
• Benchmark the strength of a program compared to peer institutions.
• Cultivate insights regarding program characteristics and employment opportunities.

For example, tools allow for identification of top skills that employers are looking for from job ads and further understand demand for those skills across employers, regions, and education level.

Tools also allow for examination of the alignment between a program's curriculum, learning outcomes, and skills in demand from target employers, occupations, or positions.