Program Development and Market Research
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Existing, new, and emerging programs at Virginia Tech have access to a number of resources that can assist with data informed decision making that can help with program exploration and development, including market research.
The program development team, with an expertise in market research, provides a comprehensive suite of capabilities to support program development and success in an ever-evolving academic landscape. Capabilities allow for analysis and synthesis of federal and state databases, access to proprietary tools (e.g., Lightcast, Eduventures), and data visualization and program-focused reporting. Data and analyses can provide faculty and units with perspective at the program, institutional, and regional levels:
Developing and modifying academic programs, with a strategic focus on Virginia Tech's competitive position and the demand for specific degree programs. Responding to program-level accreditation criteria related to job preparation. Considering what experiential learning opportunities would provide skills and training for future positions.
Institutional Level
Analyzing factors impacting thematic and site alignment of programs, e.g., identifying key employers related to specific skills connected to programmatic themes. Tracking key enrollment management factors, including tuition levels, financial aid awards, household income, demographics data, and geographic proximity to target employment sectors.
Regional Level
Supporting the university in identifying market opportunities aligned with its strengths and foster data-driven strategic investments in new initiatives and potential partnerships. Understanding regional opportunities including next-step and feeder jobs for target occupations with skills essential to career pathways development.